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Recruitment and retention of a diverse scientific workforce depends on a more inclusive culture of science. Textbooks introduce prospective scientists to their chosen field and convey its cultural norms. We use ecology textbook data spanning two decades and document little change in representation of scientists during that time. Despite decades of multifaceted efforts to increase diversity in ecology, 91% of founders/innovators and 76% of working scientists introduced in textbooks were white men, poorly matching the demographics of scientists currently publishing in ecology. Textbook images depicted white men working as scientists, while women and people of color were frequently shown as nonscientists. Moreover, textbooks lack discussion of how science and society shape each other. Pathways to increase retention and sense of belonging for individuals from historically excluded groups include updating textbooks to accurately represent the scientists active in the field, contextualizing historical constraints on participation, and revealing how culture shapes scientific investigations.